Business Leader Webinars: Isla Cruden from R&I Cruden Ltd

As part of The Business Leader Seminars, we were delighted to interview Isla Cruden of R & I Cruden in June 2016

R & I Cruden is a family run business founded in 2005 and based in Muir of Ord, where they have a showroom set up with working log stoves and wood pellet boilers and other renewable heating technologies.

They offer a broad range of expertise in renewable heating and energy systems and have built a reputation for excellent service and high-quality installations.

In this webinar recording, Isla Cruden talks about the business and what it takes to grow a project while working with the family. We look at the big successes, the challenges and what drives her and the team forward.

Time Stamp and Notes:

2.10 Introduction 

3.15 What does R&I Cruden do?

5.29 Biggest Business Challenge. 

7.05 Working with Family. 

9.50 Planning. 

13.50 The one thing that made the difference. 

14.00 The importance of Staff. 

17.00 Setting a Strategy.

20.00 Managing  Staff and letting them go! 

22.00 Managing the family!

Isla’s current favourite audio book,  Seth Godin  “Tribes”  

Below is video recording and a link to the sound file if you prefer the mp3.


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