As part of The Business Leader Seminars, we were delighted to interview Isla Cruden of R & I Cruden in June 2016
R & I Cruden is a family run business founded in 2005 and based in Muir of Ord, where they have a showroom set up with working log stoves and wood pellet boilers and other renewable heating technologies.
They offer a broad range of expertise in renewable heating and energy systems and have built a reputation for excellent service and high-quality installations.
In this webinar recording, Isla Cruden talks about the business and what it takes to grow a project while working with the family. We look at the big successes, the challenges and what drives her and the team forward.
Time Stamp and Notes:
3.15 What does R&I Cruden do?
5.29 Biggest Business Challenge.
7.05 Working with Family.
13.50 The one thing that made the difference.
14.00 The importance of Staff.
17.00 Setting a Strategy.
20.00 Managing Staff and letting them go!
22.00 Managing the family!
Isla’s current favourite audio book, Seth Godin “Tribes”
Below is video recording and a link to the sound file if you prefer the mp3.